Marketing Roadmap

The crucial part of web3 marketing is the roadmap. Many brands are just starting with B2B influencer marketing and spending their budgets on creating irrelevant hype for their projects. Having a clear marketing roadmap is essential, or partnering with a marketing expert like Ξffect3 can help. we provide a calculated roadmap that guides your next move with precision.

Phase 1: The Beginning

Working	Process
R&D About Brand	We thoroughly research a client’s project, including their offerings, vision, values, and the problems they are solving in the market.
Understanding The Niche	Staying updated in the web3 niche is crucial, as trends change daily and new projects are constantly emerging. We conduct thorough research to understand the category and provide clients with the latest marketing insights.
Competition Analysis	We will search for relevant competitors in the same niche as the client’s project. We'll filter out the top-performing brands in the category related to our project and conduct in-depth research on their marketing strategies. This will give us a clear understanding of the market and its performance.
Competition - On-Chain Analysis	The on-chain research will focus on the performance of relevant competitors' tokens, analyzing their on-chain transactions, including token sales and purchases, and how these trends correlate with their marketing efforts. This will provide insights into their ROI.
Users Data Analysis - Offchain	We analyze data from external sources like social media, community engagement, and web traffic to provide a comprehensive understanding of user behaviour, trends, and sentiment beyond the blockchain, helping shape more effective marketing strategies. who bought competitors' tokens, participated in their drops, engaged in activities or campaigns, user experience levels, and transaction behaviour.

Phase 2: Go to Market

Working	Process
Awareness	After gathering crucial and relevant data, the next step will be creating awareness. We will determine a brand marketing strategy based on the client's vision, then move forward with building awareness and generating relevant hype through various marketing approaches, connecting users with the project.
B2B Partnerships	Influencer marketing plays a crucial role in building awareness. The right influencers provide their audiences with accurate and honest information about the project, helping users connect with it positively. Our goal is to attract long-term users who we can actively engage with over time.
Airdrops Campaigns	Airdrops have been a successful marketing campaign so far, attracting users by offering them the opportunity to own a company's token and become part of the community. Initially, users are required to perform certain tasks to verify they are not bots. However, the trend is evolving. Nowadays, brands are introducing tasks like interacting with their test-net or participating in simulated buying and selling of tokens to complete specific criteria. Some brands are even developing open-world games where users can play and earn tokens, with the amount of tokens earned depending on their performance. After receiving the tokens, brands often announce that users can either withdraw or hold their tokens until the official main-net launch
Content Marketing	We create engaging, value-driven content that educates your audience and builds trust, helping your Web3 brand establish authority in the market while managing communities across different channels, such as Discord and Telegram.
Blogging/SEO	Our SEO-optimized blogs are designed to rank highly on search engines, driving organic traffic and ensuring your target audience discovers your Web3 project.
PR	We craft compelling stories and manage your media presence to ensure your Web3 brand gets the visibility it deserves, fostering credibility and growth.
Paid Ads	We create and manage targeted paid ad campaigns on platforms that allow Web3 advertising, maximizing your brand’s reach and user acquisition. Mostly, YouTube ads and Instagram ads generate the best results.

How Do We Sustain In The Market?

Trends are crucial in Web3, and engaging with the audience is a challenging task for projects. Many DeFi and GameFi projects are seeing declining trends due to a lack of engaging activities or new launches that connect with their target audience. That’s why, after planning and tracking the market, we propose new ideas to brands for engaging activities and hype-oriented drops that capture the audience’s attention and create anticipation